Big Ideas Marketing Recalls Horse-on-a-Stick Toys

The U.S. Consumer Product Safety Commission, in cooperation with Big Ideas Marketing, of Owings Mills, Md., announced a voluntary recall of about 8,800 Horse-on-a-Stick Toys today.

Hazard: The reins on horse-on-a-stick toy's bridle are long enough to form a loop around a child's head and neck, posing a strangulation hazard to young children.

Incidents/Injuries: CPSC has received one report of a near strangulation involving a 2-year-old boy who became entangled in the reins at his neck. The boy's mother freed him without injury.

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Description: This recall involves horse-on-a-stick toys with a bridle and reins. The toys are filled with polyester fiber and have a fluffy mane. The horse's ears are embroidered with the words PRESS HERE in red. The horse makes neighing and galloping sounds when the ears are pressed.

Sold at: Love's Travel Stop and Country stores nationwide from May 2010 through July 2010 for about $6.

Manufactured in: China

Remedy: Consumers should immediately remove or cut the reins to eliminate the hazard. Consumers also can contact Big Ideas Marketing for instructions on how to remove the reins.

Consumer Contact: For additional information, contact Big Ideas Marketing toll-free at (888) 908-8697 between 9 a.m. and 5 p.m. ET Monday through Friday or visit the firm's website at