Purch Perks: Live Science Parent Company Launches Member Loyalty Program
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Live Science's parent company, Purch, launched a new member loyalty program today (Sept. 22) that will help consumers to make purchase decisions that best fit their needs and are the most economical, the company said in a statement.
Perks will be part of Purch's Active Junky platform, which is a site that provides cash back and price comparisons for all kinds of outdoor gear and apparel, and also on the ShopSavvy App, one of the world's largest mobile online shopping apps. Over time, the membership program will be incorporated into other Purch brands, such as Tom's Guide, Tom's Hardware, TopTenReviews.com and other sites, the company said.
Purch Perks members, who can join for free online, will receive cash back on lots of purchases, exclusive deals, relevant reviews of products written by tech and science editors of Tom's Guide and other Purch sites and rewards based on level of program loyalty and activity. Further benefits will "evolve over time, with increasing value based on participation and engagement," Purch said in their statement.
Just glancing through Perks savings, you'll see the types of products range from Orion telescopes to Otter phone cases to Skullcandy speakers and more.
"As we continue to expand our content and commerce capabilities, we've thought a lot about high-value services that simplify the consumer purchase journey and create a tighter connection between buyers and sellers," Greg Mason, CEO of Purch, said in the statement. "Purch Perks is yet another service we're offering to our members to seamlessly facilitate their buying decisions and cement their loyalty."
To learn more about Purch Perks, visit http://purch.com/perks. To see how Purch is already integrating Perks into one of its brands, visit Shopsavvy.com or download the app on iOS or Android.
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Jeanna Bryner is managing editor of Scientific American. Previously she was editor in chief of Live Science and, prior to that, an editor at Scholastic's Science World magazine. Bryner has an English degree from Salisbury University, a master's degree in biogeochemistry and environmental sciences from the University of Maryland and a graduate science journalism degree from New York University. She has worked as a biologist in Florida, where she monitored wetlands and did field surveys for endangered species, including the gorgeous Florida Scrub Jay. She also received an ocean sciences journalism fellowship from the Woods Hole Oceanographic Institution. She is a firm believer that science is for everyone and that just about everything can be viewed through the lens of science.
