Should you buy the Sony WF-1000XM4 wireless earbuds?

Absolutely! There are plenty of wireless earbuds on the market, but Sony are brand leaders in audio equipment. With cutting-edge technology, industry-leading noise cancelling capabilities and Alexa built-in, Sony products really are at the front of the pack.

Amazon users love the Sony WF-1000XM4 wireless earbuds, with many praising the clarity of call quality and battery life. Many competitor brands only last four to six hours with the noise cancelling capabilities activated, so the eight hour battery life boasted by these headphones is sure to keep you going even on a long run. 

In addition to this, users love how accurate the 'speak to chat' feature is. This feature allows you to keep the headphones on and talk to people even with noise cancelling activated. It pipes their voice through the microphone and into your ears. To activate, you just need to speak. There is the option to turn this feature off, but it is particularly useful when you have your hands full to still be able to engage in conversation when necessary.

Amazon Prime Day runs from July 11-12 this year, and rewards Prime members with a wealth of wonderful discounts across various brands and categories. Not a member? You can still sign up for a free trial to access discounts. 

It might seem like a no brainer to grab exercise tech deals while you can, as the cost of living continues to increase. This slashing of prices just before the festive season can help you save money on bigger ticket items. So, if you're in the market for some fantastic new wireless earbuds, it's a brilliant time to buy as Prime Day gives you an opportunity that non-prime members might not know about.

However, although Prime Day is becoming a popular event in the retail year, it hasn't quite hit the rush of post-Christmas January sales just yet, so deals might not be as good as they are during bigger sales. You might be in luck when it comes to stock because of the smaller scale of this event, but bear in mind that increased demand can take its toll on manufacturing and production. It's best not to wait around if you've found something you really want, as it could be sell out fast.

We recommend checking out daily deals, coupons, and spotlight deals each day to see what's available.

You might see bigger reductions in the November Black Friday sales, which more retailers will be involved in than Amazon Prime Day. If you hold out, you may find the Sony WF-1000XM4 wireless earbuds available at an even bigger discount from Amazon or other retailers for Black Friday or Cyber Monday.

When you're searching online, we also recommend signing up for notifications on your favorite products – this way you're the first to know when price or stock changes. Not found what you need? Holding out for sale events later in the year could be your answer.