What is Amazon Prime Day?

Amazon Prime Day is an annual event that happens in July each year. During the event, Prime members can access special deals on a range of products — but a lot of items are on sale for the general public, too. Sign up for Amazon Prime .

Who else has a sale during Amazon Prime Day?

Sometimes big retailers like Walmart and Best Buy compete with Amazon during sales events — this isn’t a guarantee though and as this event is a ‘surprise’ sale there may be fewer retailers offering deals. If you’re looking for particular products at low prices, have a scroll through our round-ups of the best treadmill deals or electric toothbrush deals .

Amazon Prime Day 2023 may be over, but there are still some great deals on treadmills, fitness trackers and more

Amazon Prime Day may be over, but there are still some great deals on fitness essentials like running watches, treadmills, electric toothbrushes toothbrushes, adjustable dumbbells and top of the range air purifiers. Prime Day runs from 11-12 July, but some great savings can still be had, with prices slashed on some of our favorite brands, like Garmin, Fitbit and Apple.

Best Prime Day Health and Fitness Deals: Jump Menu

Whiter smiles this Amazon Prime Day — (Image credit: Getty)

1. Treadmill Deals

2. Fitness Tracker Deals

3. Rowing Machine Deals

4. Exercise Bike Deals

5. Adjustable Dumbbell Deals

6. Protein Powder Deals

7. Air Purifier Deals

8. Humidifier Deals

9. Dehumidifier Deals

10. Electric Toothbrush Deals

11. Water Flosser Deals

Want more deals? Check out our round-ups of the electric toothbrush deals, fitness tracker deals and treadmill deals. These guides will be updated regularly throughout the event, and we'll let you know if there's anything still reduced once it's over. So you can rest easy that you won't miss the really big savings.

Or, if you're considering investing in a new bit of kit, we've written up some guides, for instance: should you buy a Garmin this Prime Day or should you buy an air purifier. We've weighed up the pros and cons of buying now vs risking waiting for a later sales event for a potentially better deal.

Amazon Prime Day 2023 Quick Links

Sign up: for Amazon Prime
US homepage: Amazon US
UK homepage: Amazon UK
Health and fitness homepage: Amazon exercise & Fitness deals
Adjustable dumbbells: 22% off the Bowflex SelectTech 522
Air purifiers: Big savings on top brands like Levoit, Coway and Winix
Dehumidifiers: Tackle damp and mold for a fraction of the price
Electric toothbrushes: Our top picks from best selling brands like Philips & Oral-B
Exercise bikes: Improve your cardio fitness for less
Fitness trackers: Save on Fitbits, Galaxy Watches and more
Garmin deals: Get a Garmin for less this Prime Day
Humidifiers: Take care of dry skin and allergies with today's humidifier deals
Protein powder: Stock up on protein powders for less
Rowing machines: Top rowers available for even less
Treadmills: make big savings with some of our favorite brands on Amazon
Water Flossers: Our favorite Waterpiks and more are reduced for Prime Day

Alternatives to Amazon:

Amazon Prime Day treadmill deals

Amazon Prime Day fitness tracker deals

Fitbit Inspire 3 Advanced Fitness & Health Tracker Was: $99.95 Now: $79.95 at Amazon
This is one of our favorite trackers from Fitbit and it’s currently reduced by $20. It has the unique ‘EDA’ scanner functionality, which can help you monitor your stress levels. On top of that, it also boasts Fitbit’s excellent sleep-tracking functionality and all the other main health metrics too.

Live Science: ★★★★ | Tom’s Guide: ★★★★½ | TechRadar: ★★★★

Price check: Walmart: $79.95 | Best Buy: $79.95 |Target $79.95

Apple Watch Series 8 Was $429, Now $359.00 at Amazon

Your essential companion for a healthy life is now even more powerful. Advanced sensors provide insights to help you better understand your health. New safety features can get you help when you need it. The bright, Always-On Retina display is easy to read, even when your wrist is down.

Live Science: ★★★★½ | Tom's Guide: ★★★★★ | Tech Radar: ★★★★ | T3 ★★★★

Price Check: Best Buy $459 | Walmart $351 |Target $499.99

Fitbit Versa 4 Was $199.95, Now $139.95 at Amazon

Get better results from your workout routine with Versa 4 + Premium. Know when you’re up for a challenge or need a recovery day with your personalized Daily Readiness Score. Track more exercises than ever right from your wrist with 40+ exercise modes and never miss a beat with calls, texts and notifications right on your wrist. Now reduced by 30% for Amazon Prime Day!

Live Science: ★★★½ |Tom's Guide: ★★★ |Tech Radar: ★★★ |T3: ★★★

Price check: Walmart $139.95 |Best Buy $199.95 | Target $199.95

Garmin Vivoactive 4 Was: $329.99, Now: $189.99 at Amazon

There’s currently 42% to be saved on this very capable smartwatch and fitness tracker that monitors respiration, menstrual cycle, stress, sleep, estimated heart rate, hydration and more. It can also play playlists from playlists from Spotify, Amazon Music, or Deezer and comes preloaded with 20 GPS and indoor sports apps.

Tom’s Guide: ★★★★ | TechRadar: ★★★★

Price check: Walmart: $219 | Best Buy: $349.99 | Target $349.99

Amazon Prime Day rowing machine deals

Echelon Smart Rower Was: $999.99, Now: $699.99 at Amazon

Get 30% off one of our favorite rowing machines, plus a FREE 30-day trial of the Echelon Premier Membership with access to more than 3,000 live and on-demand connected fitness classes led by the world's best instructors through the Echelon Fit App. Classes range from 5 to 45 minutes and are designed for everyone from beginner to pro athletes. Explore classes like Cycling, Rowing, Running, HIIT, Kickboxing, Yoga, Pilates, and more

Live Science: ★★★★ | Tech Radar: ★★★★

Price check: Walmart $599.99 | Best Buy $699.99 | Target $701.99

Hydrow Rower Was $2,495, Now $1,995.99 at Amazon

Save $500 on the Hydrow Rower, one of the most advanced machines on the market. You will need to pay for all-access membership to get the most out of it, which is $38/month. But once you sign up, the app connects you to live and on-demand classes led by world class athletes. The classes also include yoga, stretching and resistance training.

Live Science: ★★★★ | Tech Radar: ★★★★★ | T3:★★★★

Price Check: Hydrow $2,495 | Best Buy $2,494.99

Amazon Prime Day exercise bike deals

Sunny Health & Fitness Endurance Indoor Cycling Exercise Bike Was: $499, Now: $206.42 at Amazon
Save a staggering 59% on the popular Sunny Health & Fitness Endurance Indoor Cycling Exercise Bike. The smooth magnetic resistance powers peaceful rides, and you can track workouts using the comprehensive performance monitor that captures basic metrics, plus RPM and pulse. This bike has a Q-factor of 206mm to improve your biomechanics and ergonomic efficiency during rides.

Live Science: ★★★½ | Tom's Guide: ★★★½

Price check: Walmart $419.97

Echelon Smart Connect Fitness Bike Was: $1,499.99, Now: $799.99 at Amazon

Get 47% off the Echelon EX5-S, one of the best exercise bikes and a rival to Peloton. The Echelon EX-5s delivers immersive, studio-quality fitness experiences from an HD touchscreen display. Compete on the Leaderboard and reach your fitness goals with 24/7 access to live and on-demand classes led by world-class instructors.

Live Science: ★★★★ | Tech Radar: ★★★★ | Tom's Guide: ★★★★ | T3: ★★★★

Price check: Best Buy $799.99 | Walmart $961.67 (sold out) | Target $799.99 | Echelon $1499.99

ATIVAFIT Folding Indoor Exercise Bike Was: $169.99 Now: $139.99 at Amazon

This compact ATIVAFIT Folding Indoor Exercise Bike is a great space saver, as well as being a great budget option for those wanting to get their cardio up. Save 18% on this already well-priced recumbent exercise bike, which folds down to fit into a wardrobe and has wheels to help you move it around. The seat holds up to 265 lbs and you can monitor your distance, speed, time and heart rate as you go with the digital display.

Price check: Ativafit $125.99

Amazon Prime Day adjustable dumbbell deals

Bowflex SelectTech 552 Adjustable Dumbbell Was: $549.00, Now $313.49 at Amazon

The Bowflex SelectTech 552 Adjustable Dumbbells were one of the top performing pairs in our recent tests to find the best adjustable dumbbells, so you don’t want to miss the chance to purchase a pair for a heavily discounted price in the Prime Day sales. They’ve been knocked down from $549 to $332, saving you over $200.

Live Science: ★★★★ | Tom's Guide: ★★★★½ | Tech Radar: ★★★½

Price check: Walmart $349.99 | Best Buy: $429

Amazon Prime Day protein powder deals

Amazon Prime Day air purifier deals

Medify MA-25 Air Purifier with H13 True HEPA Filter Was $199.99, Now $159.99 at Amazon
Grab this great deal on a Medify MA-25 Air Purifier, now 20% off for Prime Day. It cleans up to 1,000 sq ft in one hr, 500 sq ft in 30 min, 250 sq ft in 15 mins. The HEPA H13 filter removes 99.9% of harmful particles including allergens, odors, VOCs, smoke, pollen, pet dander, dust, smog, contaminants, and more down to 0.1 microns in size.

Price check: Walmart $160 (plus 2 filters) | Target $159.99 | Best Buy $159.99

Coway Airmega AP-1512HH Was $299.99 Now $204.99 at Amazon

Save 11% this Prime Day on the Coway Airmega AP-1512HH. Designed to clean spaces up to 361 sq. ft. in 12.5 minutes or up to 874 sq. ft. in 30 minutes. It has a combination of a pre-filter, deodorization filter, and True HEPA Filter, which work together to reduce 99.999% of 0.01-micron particles, including pollen and other allergens. It also reduces 99% of volatile organic compounds and odors.

Live Science: ★★★★ | Tom's Guide: ★★★★

Price Check: Coway $229.99

Winix 5500-2 Air Purifier with True HEPA Was $249.99, Now $149.99 at Amazon

Save 53% on this Winix 5500-2 Air Purifier. It contains a washable AOC carbon filter, made from activated carbon granules for removal of household odors, a true HEPA filter to capture 99.97% of airborne pollutants; dust mites, pet dander, pollen and other allergens as small as 0.3 microns and the PlasmaWave feature, which acts as a permanent filter to safely break down odor, allergens, chemical vapors and other pollutants with no harmful ozone.

Price check: Best Buy $150.99 | Target $159.99 | Walmart $123.25

Germ Guardian AC5250PT 28” 3-in-1 True HEPA Filter Air Purifier Was $264.99, Now $149.99 at Amazon
Save a whopping 43% on Germ Guardian AC5250PT 28” 3-in-1 Air Purifier. Its HEPA air filter can reduce up to 99.97% of harmful germs, dust, pollen, pet dander, mold spores, and other allergens as small as .3 microns from the air. Germ Guardian purifiers come with UV-C light helps kill airborne viruses and a pre-filter that traps larger particles like pet hair. Sleek and elegant, this machine will fit in most narrow spaces.

Tom's Guide: ★½

Price check: Best Buy $123.99 | Walmart $149.99