How the Public Perceives Science

This chart shows "culturally identifiable," fictional policy experts that Yale Law School professor Dan Kahan used in an experiment to assess how cultural values influence the formation of public perceptions of the risks of the human papillomavirus (HPV) vaccine. When participants considered opposing arguments on the vaccine attributed to "experts" with perceived cultural values, participants picked the argument that corresponded to the person with values closest to their own. Those that heard the arguments without attribution chose based on the vaccine's risks and benefits.
(Image credit: Yale Law School)

This ScienceLives article was provided to LiveScience in partnership with the National Science Foundation.

Dan Kahan of Yale Law School is a member of the Cultural Cognition Project, an interdisciplinary team of scholars who examine how group values shape individuals' perceptions of risk and related factors. He and his collaborators have investigated beliefs about climate change, assessments of the risks and benefits of universally vaccinating school girls against infection by the human papillomavirus virus (HPV), and the formation of beliefs and attitudes about nanotechnology. The Cultural Cognition Project is currently engaged in an NSF-supported program aimed at identifying how public perceptions of the risks and benefits of synthetic biology are likely to evolve as synthetic biology assumes a higher public profile. Kahan's research has also examined how cultural cognition can influence perceptions of fact-finding in law, a major focus of his teaching of Evidence and other subjects at Yale Law School. Read more about Kahan and his work in Who's Afraid of the HPV Vaccine?, and see the related webcast. Below, Kahan answers the ScienceLives 10 Questions.

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