Vodka's Tasty Secret Revealed in Special Chemistry

Scientists are reporting the first identification of a chemical basis for people’s preference for certain brands of vodka.
(Image credit: iStock)

Premium vodka's popularity among social drinkers may rely upon the high-end liquor's internal chemical structure, researchers say. People can apparently detect such subtleties despite vodka appearing both colorless and tasteless.

Chemists analyzed the composition of five popular vodka brands, and found that each brand had different concentrations of certain clusters of molecules, called ethanol hydrates. Brand preference essentially translates into a preference for a certain distribution of these molecular clusters within the liquor.

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