S. Shyam SundarDistinguished Professor of Communication & Co-Director of the Media Effects Research Laboratory Why It's So Hard to #DeleteFacebook Opinion Here we go again: another Facebook controversy, yet again violating our sense of privacy by letting others harvest our personal information. Opinion Why Do We Fall for Fake News? People fall for fake news because they don't value journalistic sources and consider themselves and their friends as credible news sources, says one researcher. By S. Shyam Sundar Published 9 December 16