While it is possible the polls will misfire, it’s exceedingly unlikely that such failure would cause the opinion research industry to implode or wither away.
W. Joseph Campbell
Joseph Campbell is a tenured professor at the American University School of Communication. He joined the AU faculty in 1997, after 20 years as a professional journalist. Assignments in his award-winning journalism career took him across North America, Europe, West Africa and parts of Asia. Campbell is the author of seven books, including most recently “Lost in a Gallup: Polling Failure in U.S. Presidential Elections.”