Jeanette Mulvey
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How Alcohol Ads Target KidsYou'll be surprised to see where alcohol marketers are advertising.
By Jeanette Mulvey Published
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Less Focused Goals Help Keep New Year’s Resolutions
When it comes to achieving goals, “fuzzy boundaries” often boost performance better than rigidly defined objectives
By Jeanette Mulvey Published
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Toxic Toys Create Silver Lining for Green Toy Companies
The epidemic of foreign-made toxic toys making its way onto retail shelves might be best described as something out of a science fiction movie rather than a beloved holiday song.
By Jeanette Mulvey Published
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Unemployment Has Little Long-Term Effect on Mental Health
Losing a job can be a profoundly stressful experience, but the unemployed may be more resilient than previously believed
By Jeanette Mulvey Published
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Stupid Purchases Spur More Shopping
An unplanned shopping spree has more psychological implications than might first meet the eye.
By Jeanette Mulvey Published
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Men Skeptical of ‘Green’ Products
Men are twice as likely to be suspicious of green marketing. Americans want a standardized certification process for green products.
By Jeanette Mulvey Published
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Parents May Have Big Impact on Career Choices
New research finds that your parents had a lot more to do with your career choice than you thought.
By Jeanette Mulvey Published
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Attractive Women May Be Less Likely to Get Hired
The better-looking you are, the more likely you are to get hired. Unless, you are a woman.
By Jeanette Mulvey Published
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Compassionate Coaching Evokes Better Results
Recent brain image research found that coaching that encourages students, workers, players or kids to envision a positive future is much more effective.
By Jeanette Mulvey Published
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Anger with Beloved Brands Causes Consumers to Seek Revenge
A bad experience with your favorite brand can be just as likely to cause you to seek revenge as an emotional breakup.
By Jeanette Mulvey Published
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Researcher Unearths Business Lessons from Chilean Miners
Corporate America has a lot to learn from the Chilean miners.
By Jeanette Mulvey Published
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Shopping Shift: Consumers May Forever Spend Less
The National Retail Federation predicts it could take years for consumers to start spending the way they did in pre-recession times
By Jeanette Mulvey Published
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Brand Love: So Strong Consumers Suffer Separation Anxiety
“Brand love” is stronger than had been thought
By Jeanette Mulvey Published
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Americans Snub Careers in Favor of Family
American workers no longer value their jobs the way they did before the recession. Workers regret the sacrifices they've made for work.
By Jeanette Mulvey Published
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American Made: Five Companies Bucking the Outsourcing Trend
As Americans struggle to find jobs and a new “American Made” movement takes hold in Congress.
By Jeanette Mulvey Published