Diogo VeríssimoJohns Hopkins University Latest articles by Diogo Veríssimo Even Ugly Animals Can Win Hearts and Dollars for Conservation By Diogo Veríssimo, Bob Smith published 22 June 17 Opinion Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too. Opinion Sign up for the Live Science daily newsletter nowGet the world’s most fascinating discoveries delivered straight to your inbox.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Catquistadors: Oldest known domestic cats in the US died off Florida coast in a 1559 Spanish shipwreck 2'Vaccine rejection is as old as vaccines themselves': Science historian Thomas Levenson on the history of germ theory and its deniers3Astronomers discover giant 'bridge' in space that could finally solve a violent galactic mystery4James Webb Space Telescope finds a wild black hole growth spurt in galaxies at 'cosmic noon'5'Rabbits sometimes make mistakes or grow lazy. That's when the tortoise seizes its chance': Chinese scientists make nuclear power breakthrough using abandoned US research
Even Ugly Animals Can Win Hearts and Dollars for Conservation By Diogo Veríssimo, Bob Smith published 22 June 17 Opinion Must the money raised to save wildlife always aid the most popular animals? New research suggests that marketing can persuade donors that northern hairy-nosed wombat lives matter too.
