Prime Day may be over, but you can still snap up a 28% discount on the new Apple Watch

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The Apple Watch Series 9 45mm is now 28% off at Amazon, the cheapest it has ever been.

The Apple Watch Series 9 on an orange background
(Image credit: Amazon/ Future)

Thinking about upgrading your old Apple Watch? Now may be the best time to do so. The Prime Day Sale bonanza may be over, but various retailers are still slashing the prices on the Apple wearables.

However, Amazon is still winning the race here with a hefty 28% discount on the new Apple Watch Series 9, bringing this neat fitness tracker to its lowest-ever price. But hurry, this deal will not last long. 

Apple Watch Series 9
Was $429 now $309.99 at Amazon

Apple Watch Series 9 45mm: Was $429, now $309.99 at Amazon

Save $120 on the new Apple Watch Series 9 45mm this Prime Day. Stylish, reliable and jam-packed with useful apps and health-tracking features, this neat fitness tracker offers a brighter display and faster processor than its forerunners. 

View Deal
  • Read our Amazon Prime Day science deals page for big discounts on the best health and fitness kit and science gear as we enter the summer sales event.

Even if you have never owned an Apple Watch before, this deal is not to be missed. The Apple Watch Series 9 offers a plethora of health and fitness tracking features, including an ECG to detect an irregular heart rhythm and a temperature sensor to monitor your menstrual cycle, and it comes with an app packed to the brim with challenging workouts.

It also comes with innovative fall and crash detection features, multiple smartwatch credentials and a range of third-party apps. Not to mention, it boasts seamless compatibility with Apple devices. For just $309.99, the Apple Watch Series 9 can give you a good run for the money, both in and outside of the gym.

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Apple watch series 9 on a white background
The Apple Watch Series 9 is now on offer for Prime Day.(Image credit: Apple)

This Amazon deal includes only models with blue, black and gold sports bands. However, that is not necessarily a deal-breaker. The Apple Watch Series 9 allows you to easily change the strap to the color and material of your choice, so you can always ensure that your watch fits your mood or the moment. In fact, Amazon is also offering a range of deals on the Apple watch straps — and two major savings are better than one.

Key features: 396 x 484 always-on OLED Retina Display, 38.7 g weight, aluminum bezel, GPS, up to 18 hours of battery life, WR50 waterproof, advanced health features, fall and crash detection  

Product launched: September 2023

Price history: Before today's deal, the lowest price on the Apple Watch Series 9 45mm was $329.99, and for the better part of this year, the price fluctuated between $359.99 and $429. Today's offer from Amazon brings the price down to $309.99, which is the lowest price we have ever seen.

Price comparison: Apple: $399 | Walmart: $329 | Best Buy: $329

Reviews consensus: With a brighter display, faster processor, improved health-tracking sensors, more eco-friendly credentials and new features like the double-tap gesture, the Apple Watch Series 9 is a great step up from the previous models. However, its battery life still leaves a lot to wish for, and some reviewers question the accuracy of its sleep tracking features. All in all, the Apple Watch Series 9 is a great fitness tracker for iPhone users. 

TechRadar: ★★★★ | Toms Guide: ★★★★★ | Android Central: ★★★★ | T3: ★★★★★

✅ Buy it if: You want a stylish and reliable all-rounder smartwatch that is seamlessly compatible with your iPhone.  

❌ Don't buy it if: You are looking for a durable watch with long-lasting battery life and multi-band navigation systems, or if you prefer simple fitness bands with basic tracking features.    

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Anna Gora
Anna Gora
Health Writer

Anna Gora is a health writer at Live Science, having previously worked across Coach, Fit&Well, T3, TechRadar and Tom's Guide. She is a certified personal trainer, nutritionist and health coach with nearly 10 years of professional experience. Anna holds a Bachelor's degree in Nutrition from the Warsaw University of Life Sciences, a Master’s degree in Nutrition, Physical Activity & Public Health from the University of Bristol, as well as various health coaching certificates. She is passionate about empowering people to live a healthy lifestyle and promoting the benefits of a plant-based diet.