Looking for a smartwatch that doesn't look like a smartwatch? This Fossil Gen 6 is just the ticket.
The best fitness trackers in 2023 are all great, but one could argue the best smartwatch is the one that doesn't look like a smartwatch at all. Enter the Fossil Gen 6 smartwatch, a capable and cool-as-you-like wristwatch that looks sleek and chic in equal measure.
Expecting it to break the bank? Good news: Amazon has cut $90 off of the MSRP, leaving it just $229 instead of the $319 MSRP.
Key features: iOS and Android compatible, Alexa built-in, classy looks
Product launched: September 2021
Price history: This deal handily bests Walmart and Best Buy, and is one of the lowest prices we've seen on Amazon. Before this deal, we'd seen the Fossil Gen 6 sneak to around $186.
Price comparison: Amazon: $229 | Walmart: $274.99 | Best Buy: $299
Reviews consensus: We think the Fossil Gen 6 might be the best-looking smartwatch out there today, with a circular face and gorgeous display that could easily be mistaken for a classic analog watch. Now running Wear OS 3, though, you can expect plenty of features, including some third-party apps. You'll get less mileage on iPhone, however, and the battery life of one day remains a little on the short side. Still, with Alexa built-in and fantastic performance from the Snapdragon processor, it's a great smartwatch option that's well worth a look.
TechRadar: ★★★★
Featured in guides: Best fitness tracker
Buy it if: You want a smartwatch you can wear with your finest evening wear, or one that can easily be disguised as a regular, analog timepiece.
Don't buy it if: You want better battery life than just one day, or you want deeper integration with your phone - Android users will be happy, but iPhone users may not.
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