Patrick Mustain, Oceana communications manager and regular contributor to Scientific American Food Matters contributed this article to Live Science's Expert Voices: Op-Ed & Insights.
One name, for one fish — from bait to plate. This month, Oceana has urged the Obama Administration to require species-specific names for all seafood sold in the United States, in addition to full chain traceability—Meaning a fish is tracked from the moment it leaves the water to its final sale to the consumer. The latest analysis from Oceana follows a series of reports that have highlighted rampant seafood fraud and mislabeling across the country, occurring largely because of a lack of effective traceability.
And, fraud and mislabeling aren't the only issues. The fight to end overfishing, slave labor, habitat destruction and fish-consumption health concerns would all benefit from catch documentation, full chain traceability and more information available to consumers. A key piece of effective traceability is identification: Watch the video for a quick overview of the issue, and to learn even more, visit Oceana.org/OneNameOneFish.
You can tell the U.S. government that you want One Name for One Fish by signing the Oceana petition. Follow all of the Expert Voices issues and debates — and become part of the discussion — on Facebook, Twitter and Google+. The views expressed are those of the author and do not necessarily reflect the views of the publisher. This version of the article was originally published on Live Science.