152 million:
The number of Americans who say they plan to go shopping during Black Friday weekend (Friday, Saturday and Sunday) this year, according to a preliminary survey conducted for the National Retail Federation by BIGresearch. That number is up from 138 million people who said they planned to do so in 2010. During last year's holiday sales event , 212 million people actually shopped; they spent approximately $365 each, or $45 billion total.
