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Black Friday Philips electric toothbrush deals: Save up to $150 on oral hygiene

Black Friday Philips electric toothbrush deals: Image shows a white Philips toothbrush next to its travel case in a white bathroom.
(Image credit: Philips)

Looking to purchase a new toothbrush to step up your oral hygiene game? These Black Friday Philips electric toothbrush deals let you take advantage of massive sales from a trusted electronics brand. A Dutch multinational company, Philips has produced top-selling electric toothbrushes like the Sonicare for the past several decades. Right now, retailers are offering some of the biggest discounts of the year, with many higher-end models around $100 off. 

If you’re looking to improve your oral health with an electric toothbrush, Philips has options for a range of budgets. For those looking for a simpler electric toothbrush or something for travel, the Sonicare ONE — which is 40% off at Target — is small and portable with all the basic features of an electric model. On the pricier side of the spectrum, you can now score all the deluxe features of the Philips Sonicare DiamondClean Smart 9700 (like five cleaning modes and smartphone connectivity) for $115 off at Best Buy

These are the sales we’ve found on Philips brand electric toothbrushes, but if you’re looking for similar products from Oral-B, LiveScience has made a round-up of the best Black Friday Oral-B electric toothbrush deals.

Black Friday Philips electric toothbrush deals

, now $229.98 at Best Buy
Today's Best Deal!

Philips Sonicare DiamondClean Smart 9700 + 4 x Replacement Heads - was $344.98, now $229.98 at Best Buy
Grab $115 off this great Philips toothbrush bundle at Best Buy. It includes Philips' high-end DiamondClean Smart 9700 Rechargeable Toothbrush in beautiful Rose Gold with five cleaning modes and three speeds, and replacement toothbrush heads.  

, now $137.95 at Amazon
Today's Best Philips Electric Toothbrush Deal

Philips Sonicare FlexCare Platinum Electric Toothbrush - was $199.99, now $137.95 at Amazon
Save an incredible $62 on this premium electric toothbrush from Philips. Smart sensors and Philips' free Sonicare app work together to give you personalized coaching and instant feedback for the most complete clean possible.

, now $299.99 at Best Buy

Philips Sonicare Prestige Electric Toothbrush - was $399.99, now $299.99 at Best Buy
Grab the Prestige electric toothbrush while it's $100 off at Best Buy, and experience one of the best toothbrushes Philips has to offer. It features seamless one-touch control with a touch-interface design and SensIQ technology that senses, adapts and cares for your teeth.

, now $199.99 at Best Buy
Great Philips electric toothbrush deal

Philips Sonicare DiamondClean Smart 9700 Electric Toothbrush - was $299.99, now $199.99 at Best Buy
Save $100 on this incredible flagship toothbrush from Philips. The stylish lunar blue electric toothbrush uses smart sensor technology and a smartphone app for helpful brushing advice. The brush heads even include microchips which further optimize performance.

, now $169.99 at Amazon

Philips Sonicare FlexCare Toothbrush Bundle - was $199.99, now $169.99 at Amazon
Save $30 on this bundle and arm yourself and a friend or partner with one of the best toothbrushes in Philips' collection. Both feature a diamond clean brush head and 4 modes which whiten teeth and improve gum health.


, now $74.99 at Amazon

Philips Sonicare, Healthy White Electric Toothbrush, Lavender - was $99.99, now $74.99 at Amazon
Save $25 on this pretty lavendar electric toothbrush from Philips. It uses Philips Sonicare technology to gently yet effectively clean and whiten teeth, and features a smart timer and includes a travel case and charger.

, now $23.99 at Target

Philips ONE Sonicare Electric Rechargeable Toothbrush -  was $39.99, now $23.99 at Target
Save 40% on this compact and highly portable Philips electric toothbrush, ideal for travel. It includes a case and a 30-day rechargeable battery and features a two-minute SmarTimer and Quadpacer for the most efficient clean.

Which Philips electric toothbrush is best for you?

It's easy to feel overwhelmed by the choice of models and features in Philips' electric toothbrush range. However, chances are whatever your budget and needs, the brand has an electric toothbrush for you!

If you're still hesitating to make the switch between manual and electric, check we've written a whole guide on how to use an electric toothbrush. We spoke to oral hygiene experts who advised that most people do not have an appropriate brushing technique, so using an electric brush might be beneficial. Now, with the roundup of Black Friday Philips electric toothbrushes below, you don't have to hesitate about investing in your oral health! 

Philips has a huge range of options depending on your preferences: battery-powered or rechargeable, tongue cleaners, interval timers, travel cases, sensors to indicate how well you are brushing... You name it, they've got it. If you're looking for a sturdy and reliable model, you can opt for the Philips ONE Sonicare Electric Rechargeable Toothbrush, which is currently selling for just $23.99 at Target. However, if you're after something more sophisticated, you can get $100 off the brand's flagship Philips Sonicare DiamondClean Smart 9700 Electric Toothbrush at BestBuy.

Philips electric toothbrushes on sale

 Philips Sonicare DiamondClean 9750 deals 

Philips electric toothbrush deals: image shows Philips Sonicare DiamondClean Smart 9750

(Image credit: Amazon)

Philips Sonicare DiamondClean 9750

Best Philips electric toothbrush for smart technology

Type: charging base and charging glass | Timer: yes (plus smart features) | Pressure sensors: yes - vibration + light | Brush heads: 4 plus holder | Number of cleaning modes: 5 | Travel case: USB charging travel case

Extensive smart features 
Stylish looks 
Expensive 
Some issues with the app 

This toothbrush is as far away as you can get from the old fraying toothbrush in a chipped mug. Super-sleek, with gold detailing and an attractive glass charger and charging glass, it will look great in the most stylish bathroom. More importantly, it does a superb job at achieving squeaky clean teeth, claiming to remove 10 times more plaque and improve gum health by up to seven times in two weeks if you use the gum health mode (or to remove up to 100% more stains in just three days compared with a manual brush using the whiteplus mode).

The most stand-out feature is the tech. When you sync it with the Sonicare app, it will identify which of the four brush heads you’ve chosen and choose the correct brushing mode, then provide you real-time feedback as you brush, creating a 3-D map of your mouth and telling you when to move to the next section. It’ll warn you if you’re pressing too hard, alert you if you’ve missed a spot and even create a progress report you can share with your dentist or hygienist. When you’re away from home you can still have it with you - it has a USB travel case which charges it in between brushes.

On the whole users enjoy the extra help with their teeth cleaning - it rates a healthy 4.7 stars on Amazon. One reviewer reports that their visits to the hygienist to have their teeth professionally cleaned have halved as a result, and many praise it for achieving that dentist-fresh feel. The main complaints, even from fans, relate to the app. Some describe it as glitchy and others report problems with connecting with the brush and detecting parts of the mouth. Some users also object to pop-up ads and express concerns about privacy and data collection when using the app.


Philips Sonicare ProtectiveClean 5100 deals 

Philips electric toothbrush deals: image shows Philips Sonicare ProtectiveClean 5100

(Image credit: Amazon)

Philips Sonicare ProtectiveClean 5100

Best Philips electric toothbrush for sensitive teeth

Type: charging base | Timer: yes (plus quadpacer) | Pressure sensors: yes - vibration | Brush heads: 1 (G2 optimal gum care) | Number of cleaning modes: 3 | Travel case: non-charging travel case

Gentle on sensitive teeth and gums 
Good features for the price  
No charging mechanism in travel case 
Extra brush heads expensive 

If you have sensitive teeth or are concerned about your gum health (especially receding gums) this is the Philips electric toothbrush for you. It is designed to give your teeth an effective and thorough clean without damaging delicate gums or hurting sensitive teeth.

It has three modes - clean, white and gum care. Gum care mode allows an extra minute of reduced-power brushing to gently massage your gums. If you’re brushing too hard (which can cause your gums to recede) it vibrates, and buzzes to let you know when to move to the next part of your mouth. It only comes with one brush, for gum care mode. If you use the white or clean mode, Philips recommends you buy specific brushes for them.

Reviewers are mostly very enthusiastic, awarding it 4.7 stars overall and praising it for thorough cleaning and helpful alerts (although a few complain the sensor didn’t work well for them and report little difference in the cleaning modes other than the different length of time). There are grumbles about the price of replacement brush heads, and it’s a shame that brushes for all the modes are not included. Some also express regret that the travel case doesn’t incorporate the charger or charge the brush itself.


Philips Sonicare 9900 Prestige deals 

Philips electric toothbrush deals: image shows Philips Sonicare 9900 Prestige

(Image credit: Amazon)

Philips Sonicare 9900 Prestige

Best Philips electric toothbrush for tooth whitening

Type: frosted charging base | Timer: yes (plus smart features) | Pressure sensors: yes - light + vibration then automatic intensity change | Brush heads: 1 (All-in-One) | Number of cleaning modes: 5 | Travel case: USB-charging travel case

Great teeth whitening 
Stylish design 
Expensive 
Some issues with the app 

Let’s start by taking a moment to admire how beautiful this electric toothbrush is, with its chic design, rose gold accents and fabulous travel case. But even its good looks are not its best feature - if you want to upgrade your smile, this Philips electric toothbrush promises to deliver, claiming to remove 20 times more plaque and up to 100% more stains in less than two days than a manual brush, thanks to angled bristles with triangular tips.

It features SenseIQ technology which senses the wash you are brushing. It alerts you if you use a scrubbing motion and if you brush too hard it will first tell you with a light and vibration and then, if you don’t correct it, will adapt the intensity. As with the DiamondClean, the Sonicare app gives you a 3-D map of your mouth, real-time feedback, recommendations and progress reports.

Reviewers, who award it 4.5 stars overall on Amazon, are mostly enthusiastic. "My teeth actually twinkled", says one. "What magic could a toothbrush offer that makes it worth the cost of a flight to Vegas?" asks another, before answering, "The app, that's what. It brings the hygienist to your bathroom." Not everyone is sold, though, with several complaints about the app being glitchy and concerns over privacy and data. Some reviewers question whether it’s worth the hefty price tag, but as one pointed out, it’s cheaper than most dental work.


Philips Sonicare DailyClean 1100 deals

Philips electric toothbrush deals: image shows Philips Sonicare DailyClean 1100

(Image credit: Amazon)

Philips Sonicare DailyClean 1100

Best Philips electric toothbrush on a budget

Type: charging base | Timer: yes (plus quadpacer) | Pressure sensors: no | Brush heads: 1 (C1 Simply Clean) | Number of cleaning modes: 1 | Travel case: none

Value for money 
Good for first-time user 
Needs frequent recharging 
No battery life indicator 

You don’t need to spend a fortune to get your teeth really clean, and with this budget electric toothbrush you can have sparkling teeth without breaking the bank. It’s very straightforward without the fancy features of the more expensive models. There’s no app, pressure sensors or travel case, and there’s just one cleaning mode, but if you don’t look for these extras it’s excellent value.

What it does offer, in common with every Philips electric toothbrush, is powerful cleaning (it promises to remove three times more plaque than a manual toothbrush), plus a timer and a quadpacer that beeps to prompt you to move to the next area of your mouth. With its easy start program to accustom you to the intensity, it’s perfect for someone using an electric toothbrush for the first time.

Most reviewers are enthusiastic and it receives 4.7 stars overall. Although some note that it’s not as powerful as more expensive models, most are pleased with its performance and don’t miss the trappings of the more costly versions. As one reviewer says, "This model is perfect value and the more expensive models ($25+) only have small additional features." There are, however, multiple complaints about the battery life, which many report as being much shorter than the promised 14 days, and about the fact there’s no light to indicate battery life.


Philips Sonicare for kids sonic electric toothbrush deals

Philips electric toothbrush deals: Philips Sonicare for Kids

(Image credit: Amazon)

Philips Sonicare for kids sonic electric toothbrush

Best Philips electric toothbrush for kids

Type: charging base | Timer: yes (plus quadpacer) | Pressure sensors: no | Brush heads: 1 (Sonicare for kids) | No. of cleaning modes: 2 | Travel case: none

Encourages kids to brush their teeth 
Easy to use 
App not compatible with all devices
Not suitable for the under 3s 

Every parent knows how difficult it can be to get kids to clean their teeth and stick with it for long enough to do the job. Enter the Philips Sonicare for kids - an electric toothbrush that makes tooth brushing fun. The brush itself, which comes in blue or pink with an easy grip handle, comes with stickers to customize it and has two modes with different intensities.

The toothbrush is accompanied by an interactive app with animations and rewards for brushing properly, which parents report encourages their children to persist for longer, and follows the kids as they brush, prompting them to brush thoroughly and move the toothbrush around their mouth.

On the whole, users find it a terrific way to get their children to brush their teeth properly. "My son N E V E R brushed his teeth willingly prior to this brush/app. Now I have him begging to brush his teeth before school," reports one delighted parent. There are some grumbles that the app doesn’t work with every device, and that the brush head provided is too large for younger users (requiring a further purchase of a smaller brush head). Parents also warn that younger children will need careful supervision so as not to damage their gums, and it’s not suitable for the under 3s.