Spree fitness headband
The new wearable tech on display at SXSW 2014 includes the Spree Headband, which aims to monitor your speed, distance, time, heart rate, calories burned, and body temperature.
Athos fitness apparel
Athos fitness apparel aims to provides a more complete picture of fitness by tracking exactly what your muscles are doing, as well as your form, and the activity of your respiratory and cardiovascular systems.
Garmin Vivofit fitness tracker
The Garmin Vivofit is a new fitness tracker. The company says it has a one-year battery life, and gives users personalized daily goals and warns when they're too inactive.
Atlas fitness tracker
The Atlas fitness tracker touts that it will identify your exercises, count your reps, calculate the calories you burn and evaluate your form.
The Withings Pulse fitness tracker
The Withings Pulse is an 8-gram smart tracker that aims to monitor your activity 24/7, measure your heart rate, and help you improve your health.
June braclet, by Neatmo
The JUNE bracelet by Netatmo aims to measure a wearer's sun exposure and advises on how to protect skin from the sun's effects.