Could 'Memory-Erasing' Implants Help Prevent Drug Relapses? It Worked for These Rats.

rat, lab rat
(Image credit: Shutterstock)

When Ivan Pavlov's dog heard the ding of a bell, the pup started salivating in anticipation of his dinner. When professor Mary Torregrossa's rats heard a similar tone, they craved cocaine. At least, some of them did — before Torregrossa and her colleagues rewrote their memories.

Torregrossa studies the psychology of drug addiction and relapses at the University of Pittsburgh School of Medicine (where she is also an associate professor of psychiatry). In a new study published Jan. 22 in the journal Cell Reports, Torregrossa and two of her colleagues set up a Pavlovian experiment in which a group of lab rats came to associate a specific audiovisual cue with the rush of a cocaine infusion.

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Brandon Specktor
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Brandon is the space / physics editor at Live Science. With more than 20 years of editorial experience, his writing has appeared in The Washington Post, Reader's Digest, CBS.com, the Richard Dawkins Foundation website and other outlets. He holds a bachelor's degree in creative writing from the University of Arizona, with minors in journalism and media arts. His interests include black holes, asteroids and comets, and the search for extraterrestrial life.