'Eureka!' Spot in the Brain Found

brain image.
(Image credit: Dreamstime.)

When you have a "Eureka!" moment, not only does an answer seem to suddenly flash into your head, your brain neurons shift gears just as rapidly, a new study suggests.

The results, found in rats, pinpoint these moments to an area of the brain called the prefrontal cortex. Rats are considered a good analogue to humans for studies like this.

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Rachael Rettner
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Rachael is a Live Science contributor, and was a former channel editor and senior writer for Live Science between 2010 and 2022. She has a master's degree in journalism from New York University's Science, Health and Environmental Reporting Program. She also holds a B.S. in molecular biology and an M.S. in biology from the University of California, San Diego. Her work has appeared in Scienceline, The Washington Post and Scientific American.