We like considering an apocalypse.
Zombies are more thrilling than they are terrifying.
Zombies represent a longing to reconnect with humanity.
In zombie apocalypse stories, people are generally more likely to survive if they seek power in numbers. It's easier to fight off a herd of the walking dead if you have a dozen people by your side. That means you can't disregard other people and face-to-face communication is a necessity — a stark contrast from today's world, in which cellphones and computers allow people to communicate without ever meeting in person.
We're intrigued by the art of survival.
Watching people fight for their lives against zombies "allows the audience to work through some of those difficult, threatening ethical dilemmas, or to think about their own capacity for survival," Vidergar said. "What character would I be like? What would I be willing to do in order to survive?" [7 Perfect Survival Foods]
We're attracted to violence.
We also like fear.
Zombie stories help relieve stress.
"Sounds bad on the surface," Rushkoff said. "But in the zombie apocalypse, there's no Twitter, there's no cellphone, there's no boss, there's no [Internal Revenue Service] IRS." Instead, the only goal is to survive and help the people you care about survive, he said. "It's relaxing on a certain level." [11 Tips to Lower Stress]
It's a scary situation we think we could handle.
Fighting zombies is easier if there's teamwork, Smith previously told Live Science. "If we fight them individually, we're not going to be too effective, because most individuals just aren't good at fighting," said Smith [5 Strange Facts About the Pentagon's Anti-Zombie Plan]
Zombie stories make us feel hopeful.
Hope is a positive emotion that humans instinctively to want to feel, Helen Fisher, a biological anthropologist wrote previously for Live Science. "Life through rose-colored glasses keeps us healthy, energized and focused on reaching our special goals," she wrote. "We are built to hope."