Innovation

Cooked Medium Rare? This 'Bloody' Burger Is Actually Vegan

impossible burger
This burger isn't made of meat, but the heme gives it a 'bloody' look.
(Image credit: Impossible Foods)

There's a new "bloody" burger in town, but this one is entirely vegan. The juicy patty contains exactly zero animal products, but because of a bright red molecule called heme, it looks like a hamburger served medium rare, said the burger's creators, Impossible Foods.

The new delicacy, called the Impossible Burger, contains a number of ingredients, including wheat protein for chewiness, coconut oil for its fatty flavor and potato protein to help the burger cook like meat, Impossible Foods (IF) said. But the star ingredient is leghemoglobin, a protein that occurs naturally in the root nodules of soybean plants, the company said.

Latest Videos From
Laura Geggel
Managing Editor

Laura is the managing editor at Live Science. She also runs the archaeology section and the Life's Little Mysteries series. Her work has appeared in The New York Times, Scholastic, Popular Science and Spectrum, a site on autism research. She has won multiple awards from the Society of Professional Journalists and the Washington Newspaper Publishers Association for her reporting at a weekly newspaper near Seattle. Laura holds a bachelor's degree in English literature and psychology from Washington University in St. Louis and a master's degree in science writing from NYU.