Are 'Mass Murderer' Climate Change Billboards Effective?

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Will the Heartland Institute's billboards comparing climate change believers to mass murderers be effective at spreading doubt about climate change?

  • Yes, negative ads really do work.
  • No, people's beliefs about climate change are usually set.
  • No, these negative tactics are more likely to turn people away from climate skepticism.
  • Maybe, some people might be swayed.

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Stephanie Pappas
Stephanie Pappas, Live Science Contributor

Stephanie Pappas is a contributing writer for Live Science. She covers the world of human and animal behavior, as well as paleontology and other science topics. Stephanie has a Bachelor of Arts in psychology from the University of South Carolina and a graduate certificate in science communication from the University of California, Santa Cruz. She has ducked under a glacier in Switzerland and poked hot lava with a stick in Hawaii. Stephanie hails from East Tennessee, the global center for salamander diversity. Follow Stephanie on Google+.

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