How do insects know which flowers have pollen?

Flowers use a variety of strategies to inform pollinating insects about their pollen reserves, including color, smell and even electrical changes.

Bumble bee landing on bluebell to gather pollen.
Bees prefer the color blue, which may explain why they visit some flowers over others.
(Image credit: Andrew Graham via Getty Images)

​​When pollinators land on a flower, they're on a mission: They're looking for sweet nectar to eat and specks of nutritious pollen to bring back to their young.

But how do insects know where to find pollen? In theory, the process is easy: A flower flaunts bits of tasty, aromatic dust in plain sight, letting pollinators know where to go right away. But the reality is quite different. "It's not in the plant's interest to emit an honest signal," said Casper van der Kooi, a biologist who studies flower color evolution at the University of Groningen in the Netherlands.

Alice Sun
Live Science Contributor

Alice Sun is a science journalist based in Brooklyn. She covers a wide range of topics, including ecology, neuroscience, social science and technology. Her work has appeared in Audubon, Sierra, Inverse and more. For her bachelor's degree, she studied environmental biology at McGill University in Canada. She also has a master's degree in science, health and environmental reporting from NYU.