Seat of Temptation Found in the Brain

Credit: Dreamstime
(Image credit: Dreamstime)

Whenever you save money instead of splurging at the mall, or opt for the gym over a relaxing evening on the couch, you might want to thank a region of your brain just above the left ear. This brain area could be responsible for the human ability to resist temptation and wait around to reap rewards, a new study finds.

The results show that when this brain region, called the left lateral prefrontal cortex, is impaired, people are more likely to choose immediate yet smaller rewards over larger rewards that won't come until later.

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Rachael Rettner
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Rachael is a Live Science contributor, and was a former channel editor and senior writer for Live Science between 2010 and 2022. She has a master's degree in journalism from New York University's Science, Health and Environmental Reporting Program. She also holds a B.S. in molecular biology and an M.S. in biology from the University of California, San Diego. Her work has appeared in Scienceline, The Washington Post and Scientific American.