The Straight Poop on Goop's Coffee Enema: Don't Do It

Coffee enema
A woman at Belle Vitta, a lifestyle re-education center, reaches into the refrigerator for coffee so she can fill her enema bottle.
(Image credit: Alamy)

Colon cleansers have landed people in the hospital, but that hasn't stopped actress Gwyneth Paltrow from touting one — known as the Implant O'Rama System — on her lifestyle website, goop.

In a new detox guide, goop describes the Implant O'Rama as an "at-home coffee enema," which claims to relieve people from "depression, confusion, general nervous tension, many allergy related symptoms and, most importantly, relief from severe pain," according to the product's web page.

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Laura Geggel
Managing Editor

Laura is the managing editor at Live Science. She also runs the archaeology section and the Life's Little Mysteries series. Her work has appeared in The New York Times, Scholastic, Popular Science and Spectrum, a site on autism research. She has won multiple awards from the Society of Professional Journalists and the Washington Newspaper Publishers Association for her reporting at a weekly newspaper near Seattle. Laura holds a bachelor's degree in English literature and psychology from Washington University in St. Louis and a master's degree in science writing from NYU.