Your Color Red Really Could Be My Blue

How red strawberries might appear to someone else.
How red strawberries might appear to someone else.
(Image credit: Image via Shutterstock)

Anyone with normal color vision agrees that blood is roughly the same color as strawberries, cardinals and the planet Mars. That is, they're all red. But could it be that what you call "red" is someone else's "blue"? Could people's color wheels be rotated with respect to one another's?

"That is the question we have all asked since grade school," said Jay Neitz, a color vision scientist at the University of Washington. In the past, most scientists would have answered that people with normal vision probably do all see the same colors. The thinking went that our brains have a default way of processing the light that hits cells in our eyes, and our perceptions of the light's color are tied to universal emotional responses. But recently, the answer has changed.

Latest Videos From
Natalie Wolchover

Natalie Wolchover was a staff writer for Live Science from 2010 to 2012 and is currently a senior physics writer and editor for Quanta Magazine. She holds a bachelor's degree in physics from Tufts University and has studied physics at the University of California, Berkeley. Along with the staff of Quanta, Wolchover won the 2022 Pulitzer Prize for explanatory writing for her work on the building of the James Webb Space Telescope. Her work has also appeared in the The Best American Science and Nature Writing and The Best Writing on Mathematics, Nature, The New Yorker and Popular Science. She was the 2016 winner of the  Evert Clark/Seth Payne Award, an annual prize for young science journalists, as well as the winner of the 2017 Science Communication Award for the American Institute of Physics.