Well, the Japanese have done it again. Apparently this tech-laden bra made by the lingerie company Ravijour will only unhook for “true love.”
The “True Love Tester” bra can’t be masterfully unhooked by some skeevy player who hit on the wearer at a club. No, this bra only comes undone when sensors embedded inside it that are connected wirelessly to a smartphone app detect a particular heart rate (video, safe for work).
According to the Victoria’s Secret-like company that made the bra, Ravijour, a particular heart rate over time indicates “love.” And what do you know, they even have a graph comparing the effects of jogging, shopping, eating spicy food and watching a horror movie with “flirting” and “surprise gift” on a lady’s heart. What better way to acknowledge being “in love” than having your glittery bra fly open?
BuzzFeed’s Rachel Zarrell put the whole thing into a series of awesome GIFs to illustrate the ridiculousness of it all. Ravijour’s slogan is “We do anything for women.” Apparently they do anything to free the girls, too.
Might not want to wear this thing around in public, though. The dude-designed bra cups pop open pretty dramatically.
This story was provided by Discovery News.
Live Science newsletter
Stay up to date on the latest science news by signing up for our Essentials newsletter.