Chemists Grapple with the Mysteries of Strawberry and Other Flavors

Strawberry, the artificial flavor doesn't mimic the real thing
The complex mix of chemicals in the aroma of strawberry has confounded flavor chemists. As a result, there is no good substitute for the real thing.
(Image credit: ravl | shutterstock)

DAVIS, Calif.— Artificial strawberry flavor doesn't quite measure up to the real thing. It's not about taste; both are sweet. It's the distinctive strawberry aroma that's the problem.

The term "flavor" encompasses multiple things: taste, physical sensation in the mouth and smell. Appearance and sound, as in crunchiness, can also contribute. The options for taste — there are five of them accepted by science — and mouth feel are limited, but aromas are not, and they typically dominate our perception of flavor. [How Scientists Solve Flavor's Language Problem]

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Wynne Parry
Wynne was a reporter at The Stamford Advocate. She has interned at Discover magazine and has freelanced for The New York Times and Scientific American's web site. She has a masters in journalism from Columbia University and a bachelor's degree in biology from the University of Utah.