Why are animals so colorful?

Neon green, ultraviolet, rainbows — the variety of colors animals can make seem endless. Here's why they make this profusion of color.

Wilson's bird-of-paradise (Cicinnurus respublica), Waigeo, Raja Ampat, Western Papua, Indonesian New Guinea.
A Wilson's bird-of-paradise sports the bright colors of blue, yellow and red against black feathers.
(Image credit: Nature Picture Library / Alamy)

From the blue, yellow and red hued mandrill to the tie-dyed panther chameleon, nature hosts a parade of vibrant and gorgeous animals.

But why do animals make this broad palette of colors? And how do they do it?

Emma Bryce
Live Science Contributor

Emma Bryce is a London-based freelance journalist who writes primarily about the environment, conservation and climate change. She has written for The Guardian, Wired Magazine, TED Ed, Anthropocene, China Dialogue, and Yale e360 among others, and has masters degree in science, health, and environmental reporting from New York University. Emma has been awarded reporting grants from the European Journalism Centre, and in 2016 received an International Reporting Project fellowship to attend the COP22 climate conference in Morocco.