Scientists Can Make People Hallucinate Using Flickering Image

Abstract 3d rendering of chaotic liquid in empty space. Background with dynamic fluid splash.
Hallucinations can range from simple geometric shapes, such as blobs, lines and hexagons, to seeing animals, people or insects.
(Image credit: VAlex / Shutterstock.com)

How can we measure the mind? When you ask someone what they're thinking about, what they tell you is not necessarily the truth. This doesn't mean they're lying. It means many environmental, social and personal influences can change what someone tells us.

If I put on a white lab coat, suit or t-shirt and ask you a bunch of questions, what I wear will change what you say. This was demonstrated in the famous Milgrim experiments in the 1960s, which showed the power of perceived authority to control others' behaviours. People want to be liked, or give a certain impression. This is commonly referred to as impression management and is one of the hardest obstacles to overcome in scientific research.

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