Scientists hijacked the human eye to get it to see a brand-new color. It's called 'olo.'

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

An illustration of colorful lines converging to make the shape of a human iris and pupil
In a study, scientists used a new way of displaying color imagery to push the boundaries of human vision.
(Image credit: blackdovfx via Getty Images)

Scientists have devised a method to hijack the human eye, enabling it to see brand-new colors that lie beyond the scope of natural human vision.

With this technique, the researchers enabled five people to see a new color, dubbed "olo," which the study participants described as a "blue-green of unprecedented saturation." The researchers, some of whom participated in the experiment themselves, described their technique and the new color in a study published Friday (April 18) in the journal Science Advances.

Nicoletta Lanese
Channel Editor, Health

Nicoletta Lanese is the health channel editor at Live Science and was previously a news editor and staff writer at the site. She is a recipient of the 2026 AHCJ International Health Study Fellowship, with a project focused on antibiotic stewardship practices in Japan and the U.S. They hold a graduate certificate in science communication from UC Santa Cruz and degrees in neuroscience and dance from the University of Florida. Beyond Live Science, Lanese's work has appeared in The Scientist, Science News, the Mercury News, Mongabay and Stanford Medicine Magazine, among other outlets. Based in NYC, she also remains involved in dance and performs in local choreographers' work.

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