Expert Voices

Climate Change Needs an Elephant Whisperer (Op-Ed)

African Elephants
African elephants at Mole National Park in Ghana.
(Image credit: Patrick Bennett)

Raghu Murtugudde is executive director of the Chesapeake Bay Forecasting System at the University of Maryland Earth System Science Interdisciplinary Center (ESSIC) and a professor in the Department of Atmospheric and Oceanic Science. Murtugudde contributed this article to LiveScience's Expert Voices: Op-Ed & Insights.

When it comes to climate change — and communicating about it — people seem to lose sight of a simple, longstanding fact about the human mind: It is split into two parts. On one side, there is a rational rider, on the other, an emotional elephant. The rider rationalizes and procrastinates when danger is not imminent, while the elephant, while slow to motivate and hard to steer, eventually takes the correct path and stays the course. Society needs to inspire that elephant, and quickly.

Latest Videos From
TOPICS
University of Maryland