While drugs that help men achieve erections have been around for more than a decade, drugs that help men with premature ejaculation are just starting to hit the market.
One drug, called Promescent, is a spray that contains the anesthetic lidocaine, which reduces sensitivity by numbing the skin, to "allow for longer performance," according to NBC News. The drug is absorbed quickly, so it doens't transfer to the man's partner. It is available over-the-counter.
Another spray-on drug, called Tempe, uses the anesthetic prilocaine, and is coming to market in Europe, NBC says.
As many as one third of men may have premature ejaculation at some point in their lives, according to the Mayo Clinic. On average, men take four minutes to ejaculate, but men with premature ejaculation often climax after less than a minute.
Some men who don't have premature ejaculation report using the sprays to prolong performance, NBC News says.
"There is a tremendous recreational component," Jeff Abraham, CEO of Absorption Pharmaceuticals, which makes Promescent, was quoted as saying.