Bob Irwin, the father of the late Crocodile Hunter, Steve Irwin, has launched a campaign to conserve Australia's Great Barrier Reef, where his son was killed by a stingray while diving in 2006. The campaign comes at a time when port and industrial development is increasing along the coast of the state of Queensland.
In ads, Irwin urges the Australian people to fight for the protection of the reef, which is the largest living structure on Earth, and a UNESCO World Heritage Site. "It's your reef but you're going to have to fight for it," Irwin said in a TV advertisement, as quoted by The Independent. "The reef is one of the seven natural wonders of the world, but our governments seem to have forgotten that fact. The Australian people are the only ones who can make a difference to protecting the reef."
The Queensland government has said that they are taking proper environmental precautions with burgeoning development, but many environmental activists have argued that the reef should be placed on UNESCO's list of heritage sites "in danger."