People sometimes prefer burning hot pain to thinking too hard

In a new study, people sometimes found pain more appealing than a memory task.

Man squinting as if thinking really hard, with steam wafting off his head
(Image credit: Shutterstock)

When faced with a challenging mental task, some people would rather endure literal pain than use their brain power.  

According to a new study, published Nov. 17 in the journal eLife, the prospect of performing a difficult mental task can be just as off-putting as the threat of a painful experience, like having a scalding hot object held on your skin. In the study, participants could either subject themselves to this uncomfortable, thermal pain or they could complete a memory task — the choice was up to them.        

Nicoletta Lanese
Channel Editor, Health

Nicoletta Lanese is the health channel editor at Live Science and was previously a news editor and staff writer at the site. She is a recipient of the 2026 AHCJ International Health Study Fellowship, with a project focused on antibiotic stewardship practices in Japan and the U.S. They hold a graduate certificate in science communication from UC Santa Cruz and degrees in neuroscience and dance from the University of Florida. Beyond Live Science, Lanese's work has appeared in The Scientist, Science News, the Mercury News, Mongabay and Stanford Medicine Magazine, among other outlets. Based in NYC, she also remains involved in dance and performs in local choreographers' work.