'True Blue' Employees Might Fear 'Green' Envy

Wonder why that employee of yours is so helpful to everyone else around the office? Maybe it’s just a good heart. Or…maybe he or she is worried that others are jealous.

New research finds that the fear of being the target of malicious envy makes people act more helpfully toward people who they think might be jealous of them.

“In anthropology, they say if you are envied, you might act more socially afterward because you try to appease those envious people,” researcher Niels van de Ven of Tilburg University, in the Netherlands, said. “By sharing your big catch of fish, for example.”

The researchers discovered that people who had reason to think they’d be the target of malicious envy were more likely to take the time to give advice and were more helpful than those who were targets of benign envy.

The researchers also include Marcel Zeelenberg and Rik Pieters. Their work will appear in Psychological Science, a journal of the Association for Psychological Science.