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Who was Saint Valentine?
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Several tales have taken root as the cultural heart of Valentine's Day, most of which stem from the patron Saint Valentine. One legend describes a priest named Valentine who lived during the third century in Rome. The Roman Emperor Claudius II was building up a military at the time and supposedly thought single men would make better soldiers. To build a stronger army, the emperor outlawed marriage for young men. Feeling this sweetheart ban was unjust, Valentine apparently performed secret marriage ceremonies. When found out, legend has it the love priest was put to death.

A slight twist to the tragic love story has the priest or bishop being publicly beheaded for refusing to denounce the name of Christ. His feast day was set as Feb. 14 by the Church to honor his heroic life.

Valentine’s name was not associated with romantic and courtly love until the 14th century, when Geoffrey Chaucer incorporated St. Valentine’s Day into his love poem "The Parliament of Fowls," according to Philip Florio, assistant to the vice president of student life at Saint Joseph’s University in Philadelphia.

The ensuing Valentine's Day has been linked with heroism and romantic love for centuries. Flowers, candies and syrupy-sweet cards help men and women profess their love for one another.

In 1868, Richard Cadbury released the first Valentine's Day box of chocolates, followed in 1902 with the first "conversation" hearts from the New England Confectionary Company. In the 1840s, Esther A. Howland created the first commercial Valentine's Day cards in the United States. In 1913, the Hallmark Company produced its first Valentine card.

Can't buy love? Tell that to the retail industry and hearty buyers. This year, the average consumer will spend nearly $123 on Valentine's Day, with the average guy expected to shell out about $163, nearly double the female spending, according to the National Retail Federation. Total spending on Valentine's Day is expected to reach $17.02 billion.

About 17 percent of celebrators also plan to spend on their pets, dishing out an estimated $367 for such puppy-love gifts, according to the NRF.

And if last year is an indicator, about 8 billion conversation hearts will hit store shelves this year in the U.S., according to the National Confectioners Association. Every year, the New England Confectionary Company fashions new sayings all tied to a chosen theme. This year, weather and nature-inspired sayings, such as "Melt My Heart," "Chill Out" and "Cloud Nine," will be etched into the candies.

Greeting cards still remain the most popular gift choice, accounting for nearly 60 percent of Valentine's Day gifts, followed by candy, flowers and clothing.

For a cosmopolitan Valentine's, here's how to say "I love you" in other languages.

  • Italian: Ti amo
  • French: Je t'aime
  • Spanish: Te amo
  • Farsi: Dooset daram
  • Swahili: Naku penda wewe
  • Thai: Phom rak khun
  • Mandarin: Wo ai ni
— Jeanna Bryner