Culture

Wallets with Baby Photos Returned More Often

posted: 12 July 2009 10:02 am ET

Researchers left 240 wallets around Edinburgh, Scotland, to see how many would be returned.

The wallets, each containing money, were set up in groups that had different contents. Those with a baby photo had a 88 percent return rate, compared to 53 percent for the puppy, 48 percent for the family photo and lame 28 percent for those with the old-couple picture.

Any photo seems to help, as those with just cards showing charitable giving came back at just 20 percent rate.

Read full story at The Telegraph

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