Here in Arizona, at least in ritzy places like Scottsdale, one of the most common question among wealthy women at lunch is, “Who did yours?” Even wealthier doctors hope their names pop up in these conversations.

But boob jobs (linked to higher rates of suicide, by the way) are already passé.
Nips and tucks (remember when they were done just on faces?) are moving down. The number of “labial reduction” surgeries in Britain has doubled in the past five years to 800, influenced, according to an article in the British Medical Journal today, by ads for the service as well as idealized images in porn.
“More and more women are said to be troubled by the shape, size or proportions of their vulvas”, wrote Lih Mei Liao and Sarah Creighton from London’s UCL Elizabeth Garrett Anderson Institute for Women’s Health, according to this article.

If you’re initial reaction is “you’ve got to be kidding” or “yuk” or “why?” or some such, then get ready for the obvious reminder: Men pioneered the effort to fiddle down there, spending small fortunes on questionable creams, incredible contraptions and even dicey surgery in a rapidly growing trend that apparently grows small fortunes for Internet hucksters but sadly enhances little else.