I was in a meeting earlier this week with a well known media exec talking about Imaginova (the parent company of LiveScience) and all the trends increasing society’s interest in Science and Technology.  He agreed with the trend and further believes that “Science is the ‘new art’ “. 

It made me think about the research study OMD Worldwide did on behalf of Imaginova profiling the Intellectually Curious market.  The study found that of the 60 million “Intellectually Curious” adults in the U.S., about one-third, or 22 million, consume science media as a way to be smart and relevant– and this group is eager to share their science knowledge with others, say at a cocktail party.  This is a group that would historically be found at art galleries.

For this group in particular , I think science is the definitely the new art.  Do you agree? Do you think it applies more generally to people interested in Science and Technology?