The company has sent male models out among the public in London; as the male model raises his left arm, the digital display is revealed in his armpit.
The thing that I'm really afraid of is that this is only the first of a variety of digital screens or messages that will be placed in locations that I do not wish to see. I do not want to be approached by a stranger who suddenly gestures to reveal a hidden screen; I'm sure readers can think of a few.
For example, I do not want to hear anything unusual from advertising displays. For example, the ad billboards that include a Holosonic audio "spotlight" that focuses sound in such a way that you hear the advertisement right inside your head are too creepy for me. I also do not want advertising to jump out at me from extreme plasma projection screens.
Source: Ananova.
(This Science Fiction in the News story used with permission of Technovelgy.com)
- Why Do You Stink?
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