Are 'Mass Murderer' Climate Change Billboards Effective?
By Stephanie Pappas, Live Science Contributor |
Will the Heartland Institute's billboards comparing climate change believers to mass murderers be effective at spreading doubt about climate change?
Yes, negative ads really do work.
No, people's beliefs about climate change are usually set.
No, these negative tactics are more likely to turn people away from climate skepticism.
Maybe, some people might be swayed.
Stephanie Pappas, Live Science Contributor
Stephanie Pappas is a contributing writer for Live Science. She covers the world of human and animal behavior, as well as paleontology and other science topics. Stephanie has a Bachelor of Arts in psychology from the University of South Carolina and a graduate certificate in science communication from the University of California, Santa Cruz. She has ducked under a glacier in Switzerland and poked hot lava with a stick in Hawaii. Stephanie hails from East Tennessee, the global center for salamander diversity. Follow Stephanie on Google+.