Blame those low SAT scores on the person sitting next to you wearing red, because just a glimpse at the color negatively affects test performance, according to a new study.?? ?
"Color clearly has aesthetic value, but it can also carry specific meaning and convey specific information," said lead study author Andrew J. Elliot, a psychologist at the University of Rochester. "Our study of avoidance motivation is part and parcel of that."
In a series of four experiments, high school and college students were assigned tests that contained some element--such as a participant number located in the upper right hand corner of each test page--which possessed a color. These colors included green, red and gray.
In cases where the color red was used, performance was impaired.
According to the researchers, the findings show that "care must be taken in how red is used in achievement contexts and illustrate how color can act as a subtle environmental cue that has important influences on behavior."
The study is detailed in the February issue of the Journal of Experimental Psychology: General.