Mammography: Can It Be Improved?

Common Sense 101: if benefits outweigh the costs, generally people will opt in to whatever action is under consideration. If you can prevent or reduce your chance of death from cancer by early screenings at a nominal fee, you will probably get screened.

Now throw a twist into the equation. Say that screening is only 50 percent effective at catching early cancer. On the benefit side, screening will still prevent or reduce cancer. On the cost side, you may not catch a tumor; you may be exposing yourself to harmful radiation (which ironically could contribute to the cancer you’re trying to prevent), emotional stress from false positives and possible physical harm from false negatives; and you’re spending money on a service that only works half the time. (Using the same idea, if your airbag only worked in 50 percent of accidents, would you pay for it to be installed in your car, or would you demand that auto manufacturers developed an airbag with 100 percent efficiency?)

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